The London EDITION injects a contemporary, urban cool and design drama into the grand traditions of an English country manor and a private club.
The London EDITION is owned by one of the biggest of the big chains, but it is as far from a big-chain hotel as you can get. It’s an Ian Schrager hotel, the original man behind the “boutique hotel” category.
Plus, it happens to be located just down the road from the Sanderson, one of the original crop of Ian Schrager hotels. The London EDITION is no knockoff, though — a cursory look makes it abundantly clear that this is a more sedate, more elegant, more grown-up affair.
Bold and Sensible
The London EDITION is a row of old Georgian townhouses on Berners Street in Fitzrovia, renovated and given the luxury-boutique treatment by some of the biggest players in the game.
The contrast of mirrored silver orb light sculpture hung from the ceiling set against marble columns and a lush green velvet upholstery epitomizes the bold style of this talk-of-the-town hotel.
The public spaces are a postmodern mix of disparate eras, drawing inspiration from the 1835 houses, the original 1908 hotel, and bits and bobs from the history of modernism, from mid-century to the present.
Meanwhile, the rooms take a more contemporary tack, all simplicity in rich wood textures and modern-classic furnishings. Earth tones dominate, historical details abound, but you’re never unaware that this is a 21st-century interpretation rather than a period piece.
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Punch Room and other bars
The rooms, of course, are only half the package. The London EDITION features no fewer than three bars, including the wide-open and welcoming Lobby Bar, with its extremely serious cocktail menu, the intimate, reservations-only Punch Room, and the food-focused Berners Tavern.
This last qualifies as a restaurant as well, and it’s got no less a light than the Michelin-starred chef as its head honcho. All three are classic nightspots in the boutique-hotel mode — modish and attractive, both in design and in clientele, and with something of a talent for getting talked about. London essentials, all of them.
The main text of the review with contributions from Tablet Hotels.