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The idea was to create a guesthouse that would be the direct opposite of impersonal hotels, where guests are encouraged to feel as though they’ve been invited to a private home. And it really does feel like a Florentine home from home.
Owned by the fashion designer Jennifer Howard and entrepreneur Massimiliano Leonardi di Casalino, Casa Howard Florence is set in a historic building in the very heart of the city.
Casa Howard is filled with an eclectic mix of antiques from the family vaults and modern design pieces—arranged with an emphasis on strong colors and quality fabrics.
A collection of 123 different fabrics was used in the décor—no surprise, given that the owner’s father was a well-known textile designer.
The size and themes of Casa Howard’s 13 rooms vary quite a bit. Individually decorated, each brims with its own character. Some rooms retain original parquet flooring, furniture, and mantelpieces; others are quirky and fun.
There is a room for literature lovers called The Library Room, furnished with wall-to-wall shelves filled with books (in English), and another for guests wishing to bring their dogs (Terrace Room). One of the rooms was designed with young families in mind (Play Room), equipped with a private climbing wall.
Our favorite was the Fireplace Room, with its enormous bathroom stocked with Santa Maria Novella bath goodies and a TV above the clawfoot bathtub. Another favorite is the owners’ smart duplex Studio (available only when they’re away), with a classic spiral staircase, comfy sitting room, kitchenette, and patio access.
Continuing with the non-hotel concept, breakfast is served only in the rooms and is—typically for Italy—very simple in the best way. Freshly squeezed orange juice, toast with butter and homemade jam and honey from the private Tuscan farm, fresh fruit, and excellent coffee or tea in Indian glasses, all served in Ginori china—and that’s about it. Perfect.
Otherwise, Casa Howard offers the usual amenities expected in a good hotel (or a fashionable friend’s house): free Wi-Fi, a Nespresso machine in the communal room, as well as advice and recommendations on where to go, shop, and eat in Florence.
Casa Howard Florence is a great place for seeking a service more personal than what would be normally expected at a city hotel. With affordable prices and a homely atmosphere, this small guesthouse made usu feel as true Florentines.
*This review contains affiliate links at no extra cost to you.
Categories: Boutique hotels, Budget but stylish, City hotels, Creative vibes, Quiet location, Romantic, Shopping, Sightseeing
Number of rooms & suites: 13
Rate per night: From $90 USD
*The rate is only approximate and is based on our own independent research, at the time of writing. We cannot guarantee the rate in any way.
Check room rates and bookAuthor: Travel+Style. Last updated: 05/12/2025
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